Google has announced that likely starting in April, they will be applying ‘landing page load time’ to the list of keyword-level Quality Score rating factors.
Affiliates (and all advertisers) using the following ‘load time inhibitors’ will be assessed low keyword Quality Scores:
Here are some tips for improving your load time:
- Use fewer redirects.
- Reduce the page size by using fewer, smaller, and more highly-compressed images.
- Do not use interstitial pages.
- Minimize the use of iframes on your landing page.
It should be pretty clear that NOW is the time to be improving the loading speed of your landing pages. Here’s a couple of great page load analysis tools to point out any weaknesses your load times may be suffering from:
Landing Page Load Time Calculator from WebsiteOptimization.com
Yahoo Firebug (Firefox Addon) Plugin
Of course, for the test to be meaningful, use the same destination URL you use in your Google ads.
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Hi,
I’m concerned that my adwords campaign has been subjetced to PPC fraud. Has anyone used http://www.clickreport.com or http://www.DoogleOnDuty.com ?
I have used DoogleonDuty and find it works great! It has saved me a bunch of money and time by blocking the scam artists from clicking on my ads. I highly recommend this to anyone doing PPC.
Thanks Paul. Last April we signed up for DoogleonDuty.com. It’s a great service and they have a good support team. Within 24 hours we were able to see the IP address of the click fraudster and stop him cold! Thanks DoogleOnDuty.com
Fantastic story.. Will need a decent amount of time to absorb the post!
Cheers, I just stopped in to visit your site and thought I’d say thank you.
I’m curious as to what Google is basing the loads times off. As you know load time is relative to your bandwidth so it can vary from user to user.