Tools to Improve Your Landing Page Load Time & Quality Score

Google has announced that likely starting in April, they will be applying ‘landing page load time’ to the list of keyword-level Quality Score rating factors.

Affiliates (and all advertisers) using the following ‘load time inhibitors’ will be assessed low keyword Quality Scores:

Here are some tips for improving your load time:

• Use fewer redirects.
• Reduce the page size by using fewer, smaller, and more highly-compressed images.
• Do not use interstitial pages.
• Minimize the use of iframes on your landing page.

It should be pretty clear that NOW is the time to be improving the loading speed of your landing pages. Here’s a couple of great page load analysis tools to point out any weaknesses your load times may be suffering from:

Landing Page Load Time Calculator from WebsiteOptimization.com

Yahoo Firebug (Firefox Addon) Plugin

Of course, for the test to be meaningful, use the same destination URL you use in your Google ads.

7 Responses to Tools to Improve Your Landing Page Load Time & Quality Score

1. Jason says:

   March 17, 2009 at 1:06 am

   I’m curious as to what Google is basing the loads times off. As you know load time is relative to your bandwidth so it can vary from user to user.

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   September 16, 2009 at 3:56 pm

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