You know the feeling. The days are getting longer, the sun is a little warmer, and you are feeling a little restless. Winter is becoming but a distant memory.

And we all know what that means – time for Spring Cleaning! No, I am not talking about the closets that you can barely shut or the dust bunnies setting up colonies under the bed. I am talking about your paid search campaigns. Be honest now… when was the last time you really went through your stats, tested out some new ad copy, split tested a headline, or even just a button color? No need to start panicking as you are not alone. It is time to schedule in some campaign spring cleaning. Intentionally book some time in the next couple weeks to go through your campaigns. This may mean ignoring Twitter for a couple hours (gasp!), setting your IM to busy (who uses that any more anyways) and deleting those emails from Nigeria the next day.

Now, where to begin. Here are just a few ideas.

Adwords Search Query Report: You get automate this so you get a reminder email of a new report on the time frame you select. Great stuff.

Negative keyword lists: Putting some time in developing a negative keyword list can have a great impact on your ROI (PSST… You can buy negative keyword lists from http://www.epiar.com/ppc-negative-keyword-lists/) Your search query report can give you some ideas!

Ad copy: Tweak the headline or write some new ads. Do some split testing.

Ad groups: Do you have a really high performing keyword buried in an adgroup somewhere? Create its own special adgroup and adtext to maximize its effectiveness.

Landing pages: Are you using the same language as your ad? Will the use feel they have ended up in the right place? Is your call to action “above the fold”? Create a couple of variations of your landing pages and split test them.

I’m sure you are starting to get some ideas of you own! And those dust bunnies under the bed – they can wait.