Debates over tracking cookies and consumer privacy have started to reach a boiling point given recent legal action taken in the US. Andrew Edwards, a New York based Internet Advertising Professional, argues cookies are an indispensable tool for legitimate marketers and advertisers in providing quality service to their online customers, and as such believes their usage in business must be protected in a free-market economy. Where do you stand on the issue?

Read the article: The Cookie Monster – Is it Eating Your Privacy? and post your thoughts!

Take away cookies on your computer , and suddenly every user is a stranger—a first time visitor with no history. Without cookies, a web analytics measurement product would be less a power tool and more an invalid — unable to recognize patterns, or even familiar faces.