3 Quick Ways To Optimize Your PPC Campaigns For X-Mas

While last minute shoppers are out frantically putting the finishing touches on their X-mas purchases, you can take steps to capitalize on all the additional online traffic that comes as a result of the holidays.

Here are the 3 quick and easy things you can do to take advantage of the seasonal shopping surge.

Create X-Mas PPC Ads

Go back into your analytics and see which keywords converted the best last year during the holiday season. It’s more than likely that those keywords will perform well again this holiday season. Isolate the best performing keywords from last X-mas and then use them to craft some new blockbuster holiday PPC ads.

Promote Products That Have Special Offers

Special promotions like free shipping, buy on get one free, additional gifts with purchase, and % or $ discounts can give you generous sales spikes over the holiday season. Because the economy has been in a slump of late consumers are going to be extra vigilant when looking for bargains and deals this Christmas. Consumers will also be willing to spend extra time to search around and find the right discount or special offer for their budget, so be sure you’ve got what they’re looking for!

Turn Your Paused Campaigns Back On

If you’ve got any campaigns that are on pause because they weren’t performing up to snuff, now would be the perfect time to throw the switch and turn them back on for a bit. Since there is so much extra web traffic leading up to and on Christmas Day, and then again on Boxing Day, those old campaigns might catch some fire and bring you unexpected additional revenue. Give it a go… You can turn them off again when the X-mas window closes back up for the year.

In general, be ready for the additional holiday traffic, have your keyword bids and budgets set, and monitor your accounts daily so you can make adjustments if you need to.