This dynamite new tool could change how you leverage your Social Media for marketing purposes. It’s called ad.iy and it allows you to analyze your audience on your Twitter account. Cool right!

Currently the service offers the following analytics:

• % Engaged vs. Spam/Disengaged
• Who is interacting with you
• % Male and Female Segmentation
• Location Overlay (Geographical location of followers both domestic and global)
• Sentiment Analysis
• Time of day of Tweets and Re-tweets

It only takes a minute to sign up and then you’re in like Flynn. So be sure to check it out!