Improving Your Google AdWords Campaigns
The success of any PPC campaign rests on four main factors: 1) Impressions, 2) Ad position, 3) Click-Through-Rate (CTR), and 4) Conversion Rate. They tend to work in a linear fashion, so that if you improve on the first, the second will follow and so on down the line. Of course it’s not always that easy. For example, you might get tons of impressions and not many click-throughs.
Deciding how you tackle these types of problems is pretty much the art of affiliate marketing in a nutshell. To give you some tools to work with in this regard, here are some experiments you might find will help make your campaigns perform better.
Fire-Up Your Daily Budget
As much as we hate to say it and you probably hate to hear it, the truth is that maximum traction for your ads is a direct result of how much coin you put into them. Low-budget ads don’t tend to do well because when their keywords get searched, the competition beats them to the punch.
If it’s within the scope of your fiscal powers, firing up your ad budget can sometimes save an ad from having to be discarded. Usually the more money you put into an ad, the more its going to get seen (unless your keywords are just bunk). A 40-50% increase in your budget is a good margin to start with. It’s just enough to bump your exposure up, but not crazy enough to crack the bank in half.
Say you’ve budgeted $50.00 a day for one ad, go ahead and increase it to $75.00 and see what happens. Obviously you don’t want to raise it to $75 if the minimum for first page of the SERPS is $100. Be selective and see where budget increases will prove advantageous. And remember, you pay for clicks not impressions, so you have room to play with between your bids and your actual budget.
Move Your Ads To a Quieter Neighborhood
When one ad or AdGroup gets stale or seems to be doing sweet nothing for you, try setting up a new ad group and extracting some of your keywords from the poorly performing campaign. The point here is to use these old keywords in a new ad campaign that competes in a low-impression space, that way your ad is almost guaranteed to be among those displayed when one of its keywords gets searched.
Break Up Your AdGroups
Different AdGroups produce different results. Splitting your campaign into different AdGroups with different variations of keywords will cast a wider net and boost the number of impressions, ad positioning, click-throughs, and so on down the line.
Streamline Your Click-Throughs
If one or more of your PPC ad campaigns is bringing in clicks that aren’t converting at the rate you expect, you can reduce your maximum cost-per-click and/or ad position. You can then use the savings to increase your bid on other targeted keywords that are performing well.
Close the Sale, Make It Rain!
Once your ad has brought the consumer to the purchase page, it’s up to you to provide the messaging that gets them to take action (whether its a sale or a sign-up). That means your landing page needs to deliver on exactly what your ad suggested. This is called messaging consistency, and when you do it well your business will reap the rewards.
8 Responses to Improving Your Google AdWords Campaigns
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it is sad that i had my Adwords account banned last month. now i have to look for alternatives *
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Adwords is really a great way to advertise and it is way cheaper than Facebook Ads`,,
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adwords is definitely better compared to say Facebook ads, FB ads are very expensive”~-
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I appreciate you taking the time to write this post. Very great info we were looking for 2 hours trying to find this. We only do SEO Company and wouldn’t be any competition.
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i both use Adwords and FB Ads, facebook ads are much more expensive compared to adwords ::
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I really like this blogpage. I really want useful content like your page for my own.
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Have you considered adding extra video clips to the blogs and keep the readers a lot more interested? I mean I just read through the entire article of yours and it was really very good consider I’m more of a visual learner,I discovered that being more valuable. Just my my idea, Good luck
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Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.