The Art of Affiliate Marketing: An Image Is Worth a Thousand Clicks
People talk a lot about how important keywords are to creating successful campaigns, but rarely do you hear the discussion hit upon how critical the images can be to a high-converting affiliate landing page.
Everyday Google indexes hundreds of thousands of images. Over the years it has probably earmarked billions of images for search purposes. Every time someone searches for an image, it’s an opportunity to put your product or service front and center. If your images can be found easily based on targeted keywords, you’ll probably see a jump in traffic to your site as well as an increase in your conversion rates.
An Image Is Worth a Thousand Clicks
Depending on the search query a person enters, Google will display a number of indexed images that show up in thumbnail format above the regular “text only” search results. These images are linked to corresponding web pages. If the prospect clicks on the image they get directed to the web page that houses the image. It’s easy math. With the added traffic from a properly search-optimized image, you can expect to see more people clicking-through to your page and your conversions should rise.
Making Sure Your Images Are Searchable
For example if you have a website or landing page promoting ParetoLogic’s RegCure, it’s extra good business to have an image from your website that’s listed directly above the regular SERPS. It provides added traction and a boost in traffic and sales. It’s also pretty easy to do. So how do you go about doing it? A little HTML fidgeting, a keen eye, and your set.
Let’s take a closer look…
Choose a File Name that Contains Your Top Keywords
The file name “RegCure-registry-cleaner.jpg” would be a logical start for your RegCure product. Make sure to separate the words out with hyphens to get better traction from the spiders.
Use a Descriptive Image Alt Attribute Text
For your alt attribute text, drop in the same keywords you’ve used for the file name. Just like that. For RegCure, your Image Alt Attribute could be “RegCure registry cleaner.” Here’s how it would look in your HTML coding:
<img src=”RegCure-registry-cleaner.jpg” alt=”RegCure registry cleaner”>
Use The Same Keywords For Your Image Title Attribute
Just like with your Image Alt Attribute, use the same descriptive keyword text for your Image Title Attribute as well. Here’s the HTML:
<img src=”RegCure-registry-cleaner.jpg” alt=”RegCure registry cleaner” title=”RegCure registry cleaner”>
Add Keywords to The Textual Content Around Your Image
Any written content on the page that appears before and after your image gets spidered and analyzed for keyword relevance. That means this text effects the position that your image appears in on the search page. Use the same words “RegCure registry cleaner” again in any text above or below the image for maximum search engine pickup.
Provide Large Image Sizes
Google seems to love big images. So much so that you can bet the bigger the image, the easier it will be to get it atop the regular results page. Include the Width and Height attributes in your image tag HTML to indicate to the search engines the size of your image. Here’s how it will look in your code:
<img src=”Regcure-registry-cleaner.jpg” alt=”RegCure registry cleaner” title=”RegCure registry cleaner” width=”600″ height=”400″>
Pick Images That Arrest The Eye
If you display ugly or awkward images that no one wants to click on, the previous steps will all be nullified. So use images that grab the eye and make people want to click on them. Magnetic images, bright colors, sleek design, attractive faces, stylish fonts, and graphical elements that speak to the person’s search query will all inspire more clicks.
Try these steps our and see what results you get!
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