Viral marketing is based on the age-old principle of “word of mouth.” In the marketing and advertising world “word of mouth” is spelled G-O-L-D. That’s because if you can get people talking about you and your product in a flavorlicious way, you can juice up your popularity and increase your sales through a dramatic wildfire effect.
The key to viral marketing is infectiousness. Whether it’s something shocking, humorous, or emotionally compelling, viral marketing techniques reach out and grab the attention of the audience with a raw human appeal that instantly makes them to want to share it with others. Good viral has such tremendous emotional power of attraction or WOW FACTOR it becomes a phenomenon in and of itself; one that replicates itself over and over in peoples’ minds, much like the meme theorized by evolutionary theorist Richard Dawkins.
As a larger and larger audience gets drawn into the excitement, enthusiasm and pure entertainment value of your viral piece, your message subliminally gains momentum and sweeps more and more people up into the eye of the storm, all the while hooking them into whatever product or service you’re selling.
Video Is The Heart & Soul of Viral Marketing
Video is hands down the most engaging, effective, and undeniably infectious form of viral marketing on the planet. It’s no secret that if you want to make a major splash, video is the way to go. In fact these days it might be the ONLY way to go. Hello, YouTube anyone?
If you’re an affiliate, YouTube is a great place to make, post and market a viral video. You can set up your own page, list your affiliate marketing site’s URL, and stealthily plant other key information.
Things start to really get fun when you actually get down to creating your viral video. The common misperception among businessmen and women is that you need to spend millions to make a wicked vid. Truth is that most of the best viral, totally awesome and original videos are done by amateurs. Hello “Chocolate Rain” anyone? Check it out, that bizarre and beautiful homespun croon has banked over 47 million hits!
Consider the possibilities. Since your videos will ultimately be embedded on social media sites and linked to in emails, tons of people will get funneled to your YouTube channel. When they get there, they’ll be prepped for the message and ready to visit your landing page for whatever it is you’ve got to pitch.
Ebooks: A Distant Second To Video, But Still Cooler Than Going To School
There are a slew of free programs out there that allow you to build your own ebooks. The key point again, as with viral video, is to have a magnetic topic to cover in your book. Please. Save the world from yet more boring content. Pick a subject with some flash, an original point-of-view, or some never-explored insight that will enrich the reader’s mind. Do some research on your target audience and write about a dense nugget of opinion that could spark a healthy controversy, enliven the discussion, enlighten and entertain, or delve into some cutting-edge area in the lives of the people who buy your product or service.
Word of mouth about a hot new ebook can catch fire just as fast and gloriously as a viral video, it just doesn’t happen as often. However if you strike oil on a topic that’s on point, you could be in for a groundswell of traffic to your landing pages and websites, and an ample spike in conversions.
There’s one caveat here. Make sure to refer readers to your landing page in your ebook! Put the link where they can see it. The more people that download your ebook and associate you with its stellar content, the more people will buy your affiliate wares.
Silly Rabbit, Widgets Are For Affiliates…
What the smack is a widget? Someone help me out. “Well Bob, they’re these wonderful little marvels of modern technology called mini-applications. They’re totally self-contained and can easily be dragged and dropped onto your websites, blogs and other online spaces.” Why thank you Reginald. And by the way. You better remember that definition of widget folks, because widgets are insane. In terms of affiliate marketing of course. They’re indeed blowing up as I write this.
Why? You can create widgets that highlight the products you sell. When you’re done creating them you can put those widgets on your social networking profiles. Members who see your widget and like it can then easily pass it along to others.
Lesson learned. Support your local widget makers!
Now Bust Your Creative Gut
For some final tips on viral content, we suggest taking a few minutes to descramble your brain onto the page. Come up with some fresh ways to go viral with your campaigns. Go ahead, be an internet maverick. It pays!
Here a few starters to get the fires of inspiration up and burning:
A. Make custom electronic post cards or gift cards and promote them on your website, social networking profile or other cyber real estate. Embed a link to your landing page URL on the cards so that the consumer can click through.
B. You gotta spend money to make money. So hire a freelancer to design a simple digital game for your exclusive use. Think Brickbreaker, Sudoku or Word Mole for the Crackberry. Super easy and very catchy. Have the designer sew marketing elements into the fabric of the app. That way when users play the game they’ll be getting super-targeted ads directly to their face!
That’s it for this article. Over and out affiliates – keep your neckties loose and your campaigns rolling!