What’s The Buzz About Sponsored Tweets?
This is a SUPER HOT topic of late. You’ll find tons of posts on it out there in the blogoverse. Here’s our quick overview of what the talk is all about.
What Are Sponsored Tweets?
Sponsored tweets are a new trend of advertising on Twitter. Various platforms that connect advertisers with Tweeters have popped up like crazy. These services allow advertisers to create sponsored conversations on Twitter, and Tweeters to earn money for “spreading the word.”
If you’re looking to monetize social media, then sponsored tweets is definitely where the industry is at right now. The sheer volume of Twitter users means a virtually unlimited revenue stream, and there’s a mob of hungry advertisers chomping at the bit to leverage the followers of the most popular tweeters.
Tell Me More!
Here’s a great in-depth article (at PBS.org) about how to make the most of sponsored tweets http://www.pbs.org/mediashift/2009/10/8-tips-to-make-sponsored-tweets-work289.html. Be sure to read it, it’s cutting-edge stuff. The article also talks about the different services/platforms you can use to monetize your tweets, how they work, and how you can protect your neck while using them.
What’s The Controversy Surrounding Sponsored Tweets?
There’s some inherent controversy around the idea of marketers capitalizing on a free social media service, similar to the issues that arose around Facebook advertising. It’s primarily an ethical argument that will likely get derailed by the power of the gravy train. The reality is that sponsored tweets are here to stay, so affiliate marketers who want to stay competitive should be seriously considering it as a new addition to their online marketing mix.
What Kind of Revenue Can Sponsored Tweets Generate?
On the low end of the scale some users report making between 10$-20$ per tweet and up. Not too shabby. On the blow-your-mind side of the scale, Internet money master ShoeMoney announced he earned $15,000 from sponsored ads on his Twitter account last month alone. That’s some serious clip. Lesson? Sponsored tweets definitely can’t be ignored.
Our Recommendation?
Do some more research on the different platforms you can use, and then make sponsored tweets part of your affiliate marketing mix. It’s where the future’s at!
**Note: If you’re getting confused by the lingo, the term sponsored tweets is both a larger subject matter concerning the monetization of Twitter, and also the name of a specific platform serving this niche (SponsoredTweets).
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