Drivers HeadQuarters’ CEO Mike Hurd Makes Guest Appearance On AffiliateWire Radio

In the latest episode of AffiliateWire Radio, host David Kool spoke with Mike Hurd, CEO of leading software company Drivers HeadQuarters and creators of top-converting driver update product Driver Detective.

Mike shared the latest and greatest advancements to the newest version of his flagship product Driver Detective, and discussed how these feature changes will benefit the affiliates who promote it.

What key feature will make the difference? Driver Detective now recommends drivers to users with customer motherboards, something previous versions weren’t able to do. This added functionality will allow affiliates to promote to the 25%-35% of PC users that have custom motherboards. Driver Detective is also backed by Drivers Headquarters’ industry-leading support, which keeps refunds and chargebacks at incredibly low rates.

In this episode Dave and Mike also discussed the rise of affiliate marketing in Europe and how affiliates can tap into that market with the latest version of Driver Detective; the use of social media as a customer support tool and brand-builder; the business advantage to both affiliates and merchants of providing world-class customer support; and how increased transparency from merchants and affiliates helps increase sales in the long term.

But don’t just take our word for it, listen to the full interview for yourself at the link below!

http://www2.webmasterradio.fm/affiliate-wire/2010/04/15/software-driver-advancements-and-changes/