Online video just keeps sizzling the digital kitchen with its insane popularity. A recent article in eMarketer begins like this:
“This year, eMarketer estimates that 66.7% of US Internet users—147.5 million people—are watching video online each month. By 2014, that figure is forecast to rise to 77% of Internet users, or 193.1 million people. In the same period, online video advertising spending will surge from $1.4 billion to $5.2 billion.”
The numbers get your attention don’t they. Imagine the revenue potential of hitting those millions of viewers with targeted video advertising!
You can read the full article (packed with lost of juicy stats and facts) here: http://www.emarketer.com/Article.aspx?R=1007664
In my opinion the advertising within video will be ignored for the most part just like commercials are for the most part on television.
But using video as content on your website is continuing to grow. Over the past decade the popularity of computers and access to affordable internet has resulted in the population becoming visual learners. The ease of access to video is just fueling that fire.