It’s official: Tuesday night, July 24th, Google started rolling out the latest data refresh of its Panda update (Panda 3.9). Here’s a link to Google’s tweet on the rollout. While the data refresh is only expected to noticeably affect approximately 1% of search results, it still has a lot of people worried, and, as might be expected, everyone wants the details. However, at this point, there are precious few to be had.
Google Isn’t Telling
While Google has so far been tight-lipped about exactly what changes Panda 3.9 will bring, the fact that its tweet announcing the update included a link to its guidelines for building a high-quality website gives us a clue that the changes will target one or more of these website-quality issues.
This is the perfect reminder that every affiliate needs to follow these rules to the letter when designing an affiliate website or campaign. Please review and refresh your memory regarding the Google-endorsed best-practices these guidelines describe.
In light of Panda 3.9, affiliates will also want to carefully monitor their search rankings over the next several days to determine whether or not they have been adversely affected by Panda 3.9.
What Should Affiliates Do?
Based on Google’s guidelines, here are several things affiliates should make sure they are doing:
It’s OK to earn money through legitimate, high-quality affiliate offers, but give your visitors more. Don’t simply create an affiliate ad and link farm and expect to stay in Google’s good graces. If you do that, it’s only a matter of time before they notice. As one SEO expert warns in light of Panda 3.9, “If your site is just a funnel towards affiliate links it’s going to become a ghost town.” So, pay attention.
Don’t become a casualty of Panda 3.9. Make sure your affiliate site is up to snuff with Google. If you don’t, you will forfeit your place in Google search results to another affiliate who will.