Here’s a great post on PPC Blog about how quality design and usability will give your landing pages and websites longevity, and ultimately higher conversions too. Read about 5 key areas you can cover when you’re creating your marketing and sales collateral. Check it out now! http://ppcblog.com/usability-design-last/

5 Star Affiliate Programs latest blog post consolidates some super useful insights about increasing your conversions and ROI. With links to two Tim Ash articles, one about the importance of clean & simple landing page design and another on how to build trust online, there’s definitely enough...

People talk a lot about how important keywords are to creating successful campaigns, but rarely do you hear the discussion hit upon how critical the images can be to a high-converting affiliate landing page. Everyday Google indexes hundreds of thousands of images. Over the years it has probably earmarked...

Viral marketing is based on the age-old principle of “word of mouth.” In the marketing and advertising world “word of mouth” is spelled G-O-L-D. That’s because if you can get people talking about you and your product in a flavorlicious way, you can juice up your popularity...

Increasing campaign profits. It’s what every affiliate is looking to achieve. So what separates the ones who make it and the ones who don’t? One place you can look to for evidence are their landing pages. Top-earning affiliates plain and simply have the best landing pages around, and the...

When the first Google quality slaps started going out back in July 2006, affiliates quickly caught on to the fact that adding article content to their domain and linking to it via a “resources” link or similar at the bottom of their landing pages was what Google wanted. Unfortunately the...

Don’t Be Coy. Get Straight To The Point! Remember the Yellow Brick Road from the Wizard of Oz? Your purchase path SHOULD DEFINITELY NOT look like that. Customers don’t want a buying experience fraught with perils, dense forests, lions tigers & bears, forked roads, poppy fields, twists,...

This week we’d like to share with you some of the best ways to build your online credibility. First you’ll need to do an audit of your marketing mix. There are 3 key things you’ll be looking for. 1) Whether or not your landing page design is scrumbly (i.e., bad). If it is, you’ll...

The Federal Trade Commission (FTC) has introduced some new regulations addressing endorsements of products. These regulations are significant and every affiliate should be mindful of them to avoid running into any trouble with the FTC (and likely the search engines as well). There are two major components...

Summary of the Presentation made by Bobbi Leach at Affiliate Convention December 3, 2009. In case you missed it, or want the notes to look at, here’s a summary of the presentation RevenueWire’s General Manager, Bobbi Leach, made at this year’s Affiliate Convention in Los Angeles. It’s...