Let’s start at the beginning. What’s Web 2.0? You’ve almost certainly heard the term before in your readings, in the boardroom, and around the water cooler. It’s been on the tips of people’s tongues for years now – even though it seems a lot of people are unsure of...

Let the Gold Rush begin. Big companies everywhere are migrating their advertising budgets over in droves to the major social media sites like Facebook, Twitter and YouTube. Yes, the Internet communication shift is in full transition… Here’s a great article on the subject in Forbes, written...

This is a SUPER HOT topic of late. You’ll find tons of posts on it out there in the blogoverse. Here’s our quick overview of what the talk is all about. What Are Sponsored Tweets? Sponsored tweets are a new trend of advertising on Twitter. Various platforms that connect advertisers with Tweeters...

Viral marketing is based on the age-old principle of “word of mouth.” In the marketing and advertising world “word of mouth” is spelled G-O-L-D. That’s because if you can get people talking about you and your product in a flavorlicious way, you can juice up your popularity...

YouTube’s addition of a Video Targeting tool will make it easier for advertisers to run integrated, targeted and measurable campaigns online. Take a look at the new Video Targeting tool here http://google.com/videotargeting/aw/browseContents?pli=1 Video Targeting will give advertisers more control...

This dynamite new tool could change how you leverage your Social Media for marketing purposes. It’s called ad.iy and it allows you to analyze your audience on your Twitter account. Cool right! Currently the service offers the following analytics: % Engaged vs. Spam/Disengaged Who is interacting...

Measuring ROI on your Social Media channels can definitely be tricky, especially if you define the actual “return” on a social media activity in terms of direct sales. The truth is that it’s very rare to see a “click-to-buy” initiated directly from a social media channel....

Ok. So on the one hand you’ve got Social Media – blogs, Twitter, Facebook, LinkedIn, Digg, StumbleUpon, etc. – and on the other hand you’ve got Search Engine Optimization. The question is, how do they go together? The relationship between the two isn’t always the easiest...

RevenueWire has created a company page on Facebook where you can keep up to date with us, and connect with other Affiliates and Merchants. See Our Page Here… and don’t forget to become a Fan!

Yes, its true – September 14, 2009 is now “officially” Affiliate Day.  Don’t rush out to your local Hallmark card shop just yet to buy a singing “You light up my life affiliate” greeting card. By official, I mean the good folks at Affiliate Summit are planning a day of fun and give aways...