The May Day Update is a change in Google’s ranking algorithm, where Google implements modifications to their search engine so that it looks for higher quality sites to return on long-tail queries (i.e., more specific and longer keyword phrases). This update is part and parcel of Google’s...

Advertising mogul David Ogilvy called direct response advertising “my secret weapon.” And you can bet it made him more than just a pretty penny over the course of his illustrious career. In fact it was so good to him, he built an entire advertising empire on it. Curious about direct response...

Some people think Quality Score doesn’t matter anymore. We say, “Rethink that one again!” The methods and techniques you use to boost the Quality Score of your URLs are still a great way to ensure you avoid Google’s slap and build the most search-streamlined affiliate business...

When consumers hear the words email marketing, their first thought is usually, “aw maaaaaaaaan, NOT THAT CRAP AGAIN.” And who can blame them? They probably receive a ton of non-targeted, non-specific irrelevant sales emails in their Inbox everyday – selling this product, recommending...

AdSense is such an integral part of running a successful affiliate campaign, we thought we’d share some pointers on how to use it more effectively. The Power Of The Niche First up, niche sites work really well with AdSense because they draw targeted consumers; people who are interested in that...

Kids, you can never do enough TESTING. It’s the only way to scientifically hone your creative and continually increase the performance levels of your campaigns. The more testing and tweaking you do, the deeper you’ll get inside the mind of your prospect, and the more targeted your sales materials...

This dynamite new tool could change how you leverage your Social Media for marketing purposes. It’s called ad.iy and it allows you to analyze your audience on your Twitter account. Cool right! Currently the service offers the following analytics: % Engaged vs. Spam/Disengaged Who is interacting...

Summary of the Presentation made by Bobbi Leach at Affiliate Convention December 3, 2009. In case you missed it, or want the notes to look at, here’s a summary of the presentation RevenueWire’s General Manager, Bobbi Leach, made at this year’s Affiliate Convention in Los Angeles. It’s...

In the month of May, Lyris HQ released an article that we think would be of a HUGE value to our affiliates: How to A/B Split Test Landing Pages, shown below is the article in it’s entirety. Lyris HQ is not affiliated with us, but we believe in sharing the knowledge, so I highly recommend checking...

In PPC advertising success is about being targeted AND unique. As one or more products in a particular affiliate niche start to outperform other similar products, everyone jumps on the hot ticket items to try and make their buck. This makes the niche highly competitive and therefore more difficult to...