Every affiliate in a highly profitable niche has to go up against fierce competition. So the question is, how can you make your PPC ad copy stand out from the rest? There is a mega-ton of advice on the Web and in various search marketing books on how to write outstanding copy for Adwords text ads. ...

We just got back from IMC Vancouver 2009 with the opening keynote given by Avinash Kaushik, Google’s Analytics Evangelist and author of “Web Analytics: An hour A Day” (He is donating all the proceeds from the book sales to Doctors without Borders) During Avinash’s keynote speech he took...

In PPC advertising success is about being targeted AND unique. As one or more products in a particular affiliate niche start to outperform other similar products, everyone jumps on the hot ticket items to try and make their buck. This makes the niche highly competitive and therefore more difficult to...

Interested In Beefing Up Your Page Rank Techniques? You might dig this article by CT Moore of ReveNews on sculpting your page rank using the NoFollow Tag. The article has some good pointers and sheds light on where to put the NoFollow tag now that Google has changed its policy on “link juice dams”....

Are You A PPC Newbie? Or Maybe a PPC Expert Looking to Refine Your Technique? Check out this useful article on “How & What” to promote in your PPC affiliate marketing. Lots of detail – it will definitely help your campaigns get off the ground. As an affiliate marketer, finding and...

It is the afternoon of Day 1 of SMX Advanced and it has been an amazing show so far. The weather is amazing, the venue is top notch and the speakers are incredibly knowledgeable. One of the sessions today was on “Mythbusting PPC Urban Legands” with Scott Brinker, Reid Spice and Frederick Vallaeys....

For Content Network advertisers, placement reports were a God-send when they were first released, finally providing visibility into where Google was placing your ads. Since then, they’ve added some awesome site-exclusion capabilities, allowing you to block your ads from showing on everything from image...

Today, I thought some brief thoughts on bidding, budgets, and negatives would be a good idea. New Campaign Bid Strategies: Some affiliates go pretty aggressive with their max CPC when launching a new campaign to garner enough traffic to identify some sweet spots in their keywords that are worth going...