People talk a lot about how important keywords are to creating successful campaigns, but rarely do you hear the discussion hit upon how critical the images can be to a high-converting affiliate landing page. Everyday Google indexes hundreds of thousands of images. Over the years it has probably earmarked...

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The success of any PPC campaign rests on four main factors: 1) Impressions, 2) Ad position, 3) Click-Through-Rate (CTR), and 4) Conversion Rate. They tend to work in a linear fashion, so that if you improve on the first, the second will follow and so on down the line. Of course it’s not always...

When the first Google quality slaps started going out back in July 2006, affiliates quickly caught on to the fact that adding article content to their domain and linking to it via a “resources” link or similar at the bottom of their landing pages was what Google wanted. Unfortunately the...

Ok, so for all the pain Google puts us through, it also gives online marketers some pretty cool tools. That makes some of the heavy affiliate restrictions they throw down a little easier to swallow… Take for example Google’s recent reveal that it will now display real-time content in its search...

Summary of the Presentation made by Bobbi Leach at Affiliate Convention December 3, 2009. In case you missed it, or want the notes to look at, here’s a summary of the presentation RevenueWire’s General Manager, Bobbi Leach, made at this year’s Affiliate Convention in Los Angeles. It’s...

The following algorithms are what Google and other search engines use to look at websites and evaluate their strengths and usefulness to the consumer. Have a quick read – we think it will help improve your Search Engine Marketing (SEM) knowledge strategies and strengthen your overall campaign decisions...

In today’s rapidly expanding e-commerce environment, affiliates need to globalize in order to thrive. This wisdom comes at just the right time, when opportunities for affiliates to put their search marketing programs on the global stage are bigger and better then ever. Take Asia for example. Some...

Doing PPC the right way requires an intricate blend of knowledge and skill. Success will depend largely on developing and perfecting your methods through testing and hands-on experience with the different elements of a PPC campaign. So before you put on your PPC gloves and jump into the ring, be wise...

Every affiliate in a highly profitable niche has to go up against fierce competition. So the question is, how can you make your PPC ad copy stand out from the rest? There is a mega-ton of advice on the Web and in various search marketing books on how to write outstanding copy for Adwords text ads. ...