In part one of our series we explained the Google May Day algorithm update, and how to determine if your website has been affected by the change. If it has in fact affected your site, the next logical question on your mind will probably be, “What exactly about my site may have caused it to be affected...

The May Day Update is a change in Google’s ranking algorithm, where Google implements modifications to their search engine so that it looks for higher quality sites to return on long-tail queries (i.e., more specific and longer keyword phrases). This update is part and parcel of Google’s...

A recent European court ruling concerning advertisers using competitor’s trademark keywords in Google AdWords will have far reaching implications for online advertising, and by extension affiliate marketing. The EU Court of Justice (Europe’s highest legal authority) ruled that companies using...

Some people think Quality Score doesn’t matter anymore. We say, “Rethink that one again!” The methods and techniques you use to boost the Quality Score of your URLs are still a great way to ensure you avoid Google’s slap and build the most search-streamlined affiliate business...

Wherever you go, you can always bet that people want MORE. More of this music, more of that fashion, more of everything that makes them feel goooooood. More money, more honies, more cars, more freedom, more fun, and of course more conversions. Maybe it’s just human nature to be like that. Maybe...

Let’s start by laying out the situation flat. Anyone making a living in online marketing these days has to diversify the search engines they use in order to stay profitable. It’s a natural fact. Thing is, while many affiliate marketers are still narrowly focused on Google, the Bing market...

AdSense is such an integral part of running a successful affiliate campaign, we thought we’d share some pointers on how to use it more effectively. The Power Of The Niche First up, niche sites work really well with AdSense because they draw targeted consumers; people who are interested in that...

All the rage with PPC has left some major affiliate cake on the table. Just sitting there, all alone and needing a home. Here’s a bug in your year. That coin could be lining your pocket. How? One of the best ways to rake in affiliate revenue… It’s spelled B-L-O-G. No, it’s not...

One of the big questions facing affiliates today in the PPC space is what search engines to use. Google has had a virtual monopoly on SEO and paid search advertising for a while now, but the birth of new search engines like Bing could keep the landscape competitively interesting in the months and years...

Advertising At Mach Speed The online advertising world is moving at mach speed. It seems that just a short time ago the Internet was a secondary channel for supporting traditional print and media campaigns. Now it appears the rolls may soon be reversed. As other more established ad mediums scale back...