The Dreaded Google Slap. No affiliate ever wants to hear that oh-so infamous term. Unfortunately, if you don’t protect yourself against it, you won’t have a choice. Google’s increasingly stringent policies are forcing affiliates to change the way they do things right across the board. Is...

As Google has stated recently, its business depends on returning the highest quality and most relevant results to its users. Google’s current emphasis is centered on returning the “freshest” web site content for any search results returned. Google is also operating under the assertion that if their...

In this fourth installment we will look at linking improvements, both internal and external, and when applied properly, what they can do to improve your site’s relevance and overcome current and possibly future algorithm changes. Link Building Is Where It’s At As we all know, search engines...

In this installment we will discuss what you can do to improve your website quality to combat the ill effects of the Google May Day update. Let’s start by taking a look at what measures are available to prevent, repair and in some cases even overcome these effects. The basic elements around this strategy...

The May Day Update is a change in Google’s ranking algorithm, where Google implements modifications to their search engine so that it looks for higher quality sites to return on long-tail queries (i.e., more specific and longer keyword phrases). This update is part and parcel of Google’s...

A recent European court ruling concerning advertisers using competitor’s trademark keywords in Google AdWords will have far reaching implications for online advertising, and by extension affiliate marketing. The EU Court of Justice (Europe’s highest legal authority) ruled that companies using...

Some people think Quality Score doesn’t matter anymore. We say, “Rethink that one again!” The methods and techniques you use to boost the Quality Score of your URLs are still a great way to ensure you avoid Google’s slap and build the most search-streamlined affiliate business...

Wherever you go, you can always bet that people want MORE. More of this music, more of that fashion, more of everything that makes them feel goooooood. More money, more honies, more cars, more freedom, more fun, and of course more conversions. Maybe it’s just human nature to be like that. Maybe...

Let’s start by laying out the situation flat. Anyone making a living in online marketing these days has to diversify the search engines they use in order to stay profitable. It’s a natural fact. Thing is, while many affiliate marketers are still narrowly focused on Google, the Bing market...

AdSense is such an integral part of running a successful affiliate campaign, we thought we’d share some pointers on how to use it more effectively. The Power Of The Niche First up, niche sites work really well with AdSense because they draw targeted consumers; people who are interested in that...