Tag Archives: Ad Groups

Improving Your Google AdWords Campaigns

Posted on 01.22.10 by Brenden

The success of any PPC campaign rests on four main factors: 1) Impressions, 2) Ad position, 3) Click-Through-Rate (CTR), and 4) Conversion Rate. They tend to work in a linear fashion, so that if you improve on the first, the … Read more →

Posted in Featured Articles, PPC, Quality Score, Search Network, Tips & Tricks | Ad Groups, click through rate, conversions, CTR, Keywords, | 8 Comments