Tag Archives: Adgroups

The ROI of PPC

Posted on 12.09.09 by admin

Summary of the Presentation made by Bobbi Leach at Affiliate Convention December 3, 2009. In case you missed it, or want the notes to look at, here’s a summary of the presentation RevenueWire’s General Manager, Bobbi Leach, made at this … Read more →

Posted in Creating Content, Featured Articles, Keyword Research, Landing Page Design, Marketing, PPC, Search Network, Testing, Tips & Tricks, Tracking & Analytics | Adgroups, adwords, Keywords, PPC, PPC Campaign, | 1 Comment

How A Complicated Campaign Structure Can Do More Harm Than Good

Posted on 10.13.09 by Brenden

Think back to the first time you launched a large search campaign on Adwords. That’s when you might have first been hit with the cold harsh reality that no matter how careful you are in systematically structuring your new campaigns, … Read more →

Posted in Featured Articles, Keyword Research, PPC, Search Network, Tips & Tricks | Adgroups, adwords, campaign, CTR, google, | Leave a comment

Splitting Adgroups to Maximize QS Score

Posted on 04.06.09 by Brenden

If you’re struggling with a ‘Poor’ or ‘OK’ quality score when your keyword, ad text, and landing page are all particularly relevant, try splitting the adgroup (even if it’s only two keywords). Then, if you truly are relevant, sit back … Read more →

Posted in PPC, Search Network, SEO | Adgroups, google, Quality Score, Search Network, | 1 Comment