The success of any PPC campaign rests on four main factors: 1) Impressions, 2) Ad position, 3) Click-Through-Rate (CTR), and 4) Conversion Rate. They tend to work in a linear fashion, so that if you improve on the first, the … Read more
Don’t Be Coy. Get Straight To The Point! Remember the Yellow Brick Road from the Wizard of Oz? Your purchase path SHOULD DEFINITELY NOT look like that. Customers don’t want a buying experience fraught with perils, dense forests, lions tigers … Read more
This new partnership enables sales tracking for Affiliate Networks and Google PPC Ad Campaigns from a single interface. Unlike other industries, the global recession has actually increased the momentum for innovation in the Affiliate Marketing Industry and has lead to … Read more