Tag Archives: CTR

Improving Your Google AdWords Campaigns

Posted on 01.22.10 by Brenden

The success of any PPC campaign rests on four main factors: 1) Impressions, 2) Ad position, 3) Click-Through-Rate (CTR), and 4) Conversion Rate. They tend to work in a linear fashion, so that if you improve on the first, the … Read more →

Posted in Featured Articles, PPC, Quality Score, Search Network, Tips & Tricks | Ad Groups, click through rate, conversions, CTR, Keywords, | 8 Comments

How A Complicated Campaign Structure Can Do More Harm Than Good

Posted on 10.13.09 by Brenden

Think back to the first time you launched a large search campaign on Adwords. That’s when you might have first been hit with the cold harsh reality that no matter how careful you are in systematically structuring your new campaigns, … Read more →

Posted in Featured Articles, Keyword Research, PPC, Search Network, Tips & Tricks | Adgroups, adwords, campaign, CTR, google, | Leave a comment