Tag Archives: Keywords
Brand New Video! The Dreaded Google Slap (And How To Avoid It)
08.31.10
The Dreaded Google Slap. No affiliate ever wants to hear that oh-so infamous term. Unfortunately, if you don’t protect yourself against it, you won’t have a choice. Google’s increasingly stringent policies are forcing affiliates to change the way they do … Read more
The May Day Update Part 5
08.17.10
As Google has stated recently, its business depends on returning the highest quality and most relevant results to its users. Google’s current emphasis is centered on returning the “freshest” web site content for any search results returned. Google is also … Read more
The May Day Update Part 1: What Is The May Day Update and How Might It Affect You?
07.20.10
The May Day Update is a change in Google’s ranking algorithm, where Google implements modifications to their search engine so that it looks for higher quality sites to return on long-tail queries (i.e., more specific and longer keyword phrases). This … Read more
Improving Your Google AdWords Campaigns
01.22.10The success of any PPC campaign rests on four main factors: 1) Impressions, 2) Ad position, 3) Click-Through-Rate (CTR), and 4) Conversion Rate. They tend to work in a linear fashion, so that if you improve on the first, the … Read more
The ROI of PPC
12.09.09Summary of the Presentation made by Bobbi Leach at Affiliate Convention December 3, 2009. In case you missed it, or want the notes to look at, here’s a summary of the presentation RevenueWire’s General Manager, Bobbi Leach, made at this … Read more
5 Things To Consider When Globalizing Your Search Engine Marketing Campaigns
11.18.09In today’s rapidly expanding e-commerce environment, affiliates need to globalize in order to thrive. This wisdom comes at just the right time, when opportunities for affiliates to put their search marketing programs on the global stage are bigger and better … Read more
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