Tag Archives: Quality Score

The True Value Of Article Content on AdWords

Posted on 01.13.10 by admin

When the first Google quality slaps started going out back in July 2006, affiliates quickly caught on to the fact that adding article content to their domain and linking to it via a “resources” link or similar at the bottom … Read more →

Some Quick Thoughts on Regular Content

Posted on 01.13.10 by Brenden

There is solid evidence to indicate that Google quality bots REALLY like it if advertisers consistently add even small amounts of fresh, unique content to their mini-sites or landing pages. Even even as little as 100-200 words of new additional … Read more →

The New School of Affiliate Marketing

Posted on 10.22.09 by Brenden

As the waves of Google Quality Score changes and “Slaps” continue to roll in, it’s becoming more and more clear that the ‘Old School’ approach to PPC affiliate marketing just isn’t going to cut it anymore. Things have changed too … Read more →

Splitting Adgroups to Maximize QS Score

Posted on 04.06.09 by Brenden

If you’re struggling with a ‘Poor’ or ‘OK’ quality score when your keyword, ad text, and landing page are all particularly relevant, try splitting the adgroup (even if it’s only two keywords). Then, if you truly are relevant, sit back … Read more →

Tools to Improve Your Landing Page Load Time & Quality Score

Posted on 03.03.09 by admin

Google has announced that likely starting in April, they will be applying ‘landing page load time’ to the list of keyword-level Quality Score rating factors. Affiliates (and all advertisers) using the following ‘load time inhibitors’ will be assessed low keyword … Read more →