The Dreaded Google Slap. No affiliate ever wants to hear that oh-so infamous term. Unfortunately, if you don’t protect yourself against it, you won’t have a choice. Google’s increasingly stringent policies are forcing affiliates to change the way they do … Read more
As Google has stated recently, its business depends on returning the highest quality and most relevant results to its users. Google’s current emphasis is centered on returning the “freshest” web site content for any search results returned. Google is also … Read more
Ok, so for all the pain Google puts us through, it also gives online marketers some pretty cool tools. That makes some of the heavy affiliate restrictions they throw down a little easier to swallow… Take for example Google’s recent … Read more
Ok. So on the one hand you’ve got Social Media – blogs, Twitter, Facebook, LinkedIn, Digg, StumbleUpon, etc. – and on the other hand you’ve got Search Engine Optimization. The question is, how do they go together? The relationship between … Read more
The following algorithms are what Google and other search engines use to look at websites and evaluate their strengths and usefulness to the consumer. Have a quick read – we think it will help improve your Search Engine Marketing (SEM) … Read more
In today’s rapidly expanding e-commerce environment, affiliates need to globalize in order to thrive. This wisdom comes at just the right time, when opportunities for affiliates to put their search marketing programs on the global stage are bigger and better … Read more